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Brand promotions

TCC Activations is South Africa's leading promotion agency, with a diverse roster of clients. The agency has grown exponentially, and is now one of the largest below-line marketing companies. It offers retailers innovative retail solutions. Its employees work in all regions of the country.

TCC was founded in 2001 by two men. It has since grown to be a multinational company that employs over 6000 people and generates an annual turnover of R600 millions. It employs nearly one thousand permanent staff and places over 15 000 activation people in the field each week. The company includes 12 companies that offer digital, activation and production services, as well as field marketing services.

TCC is part the Publicis Groupe's Africa Group. The group has 35 agencies. Oved will remain as co-CEO of TCC.

Brand promotions

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Frequently Asked Questions

Isilumko Activate is a promotional company founded in 1995 to help South African brands find their voice. With multiple awards and widespread industry recognition, we’ve done just that. Our experienced team of brand promoters know how to promote your brand, so you get noticed.


We understand it’s a fierce and competitive marketplace; we know you need to get heard. That’s what we specialise in – bespoke brand promotions with passion, impact, and results. We’re dedicated to surpassing our clients’ expectations every single time.


We operate in five major cities throughout South Africa, creating creative conceptual solutions and delivering incredible results – we’re all about ROI. If you’re looking for a promotional company that understands your brand, we’re here for you.

Promotions companies work throughout South Africa developing promotional events.

These can include:

  • Organising brand activations
  • Researching customer views through field marketing
  • Running experiential marketing events
  • Inventing trade show solutions
  • Design, print, and production of promotional material
  • Developing media strategies
  • Managing events, expos, roadshows, and conferences


Promotional companies operate in supermarkets, conference halls, corporate meetings, or on the street. They’ve got the expertise to understand your product/service, study the industry, and develop a promotional campaign to boost your business. The result is more awareness, more customers, and more sales.

Why do brands advertise? Why do they do marketing at all? Because it’s not sufficient to merely have a fantastic product. You need to tell your customers about it. All the best companies understand this – even Coca Cola continues to do promotions, despite dominating the soft drinks market. No brand can rely on prior success.


When a brand launches a new product, they’ve spent months (even years) perfecting their design or recipe. The same is true of their services. So much thought has gone into every aspect; after all, no product idea begins ready for the shop shelf.


No customer understands this. That’s the job of a promotional company – to explain why a customer should buy the product/service. It does this through in-person events.

They’re bespoke, personal, intimate. They’re a chance for a trained promotions team to generate a buzz – that will carry through into the online world.


Neither do brands have the time or expertise to create such a comprehensive promotional strategy. Often, they need to meet tight deadlines. That’s why even the best companies turn to a promotions company like Isilumko Activate. We have the resources and experience to run successful marketing campaigns, transforming your brand image.