Promotion Agency Near Me
King James Digital
King James Digital has formed a new digital agency to merge the strengths of its existing Cape Town and Johannesburg digital agencies. The new company includes more than 90 digital specialists with expertise in data, communications and product. The new firm will have offices in both Cape Town and Johannesburg and will be working on accounts including Sanlam, AB InBev and Visa. While the company will still operate as distinct entities, they will combine their resources and expertise to provide greater client satisfaction. King James has built a reputation in the digital space in recent years, winning multiple Loeries and Bookmark Awards.
The King James Group was founded in 1998 by Alistair King and James Barty. The firm's focus initially was advertising and branding, but it soon branched out into digital services. It partnered with industry leaders like Hammer Live Brands, Mnemonic and Society to expand its capabilities. The company launched its digital offering in 2014 under the name Punk. The company has offices in Johannesburg, Cape Town and Nairobi.
Promotion companies in JohannesburgPromotional marketing comes in all shapes and sizes. It can range from small-scale field marketing to large corporate events launching a new product. It doesn’t even need to be in-person. Promotional marketing for a digital service, for instance, may require a digital marketing strategy – a temporary free subscription, perhaps.
There are broadly seven major types of promotions:
Promotional companies focus exclusively on raising your brand’s profile. Unlike other marketing agencies that may focus on advertising, promotional companies understand the only way to tempt your customer is with an event to remember. It could be a brand activation, an in-store launch, or an experiential marketing event designed to get your customers talking.
It’s easy to get confused. Promotional companies are a part of marketing. They’re one of the 4Ps – product, price, place, and promotion. They understand that you can get everything else right, but unless your customers know about your product, it doesn’t matter.
With the South African consumer market more competitive than ever, you need a results-driven service to promote your brand. You need to create a memorable brand image – and there’s no better way than with a promotional event that WOWs.