Promotion Agency Near Me

Promotion companies in Johannesburg

King James Digital

King James Digital has formed a new digital agency to merge the strengths of its existing Cape Town and Johannesburg digital agencies. The new company includes more than 90 digital specialists with expertise in data, communications and product. The new firm will have offices in both Cape Town and Johannesburg and will be working on accounts including Sanlam, AB InBev and Visa. While the company will still operate as distinct entities, they will combine their resources and expertise to provide greater client satisfaction. King James has built a reputation in the digital space in recent years, winning multiple Loeries and Bookmark Awards.

The King James Group was founded in 1998 by Alistair King and James Barty. The firm's focus initially was advertising and branding, but it soon branched out into digital services. It partnered with industry leaders like Hammer Live Brands, Mnemonic and Society to expand its capabilities. The company launched its digital offering in 2014 under the name Punk. The company has offices in Johannesburg, Cape Town and Nairobi.

Promotion companies in Johannesburg

South Africa's promotion companies

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Frequently Asked Questions

Promotional marketing comes in all shapes and sizes. It can range from small-scale field marketing to large corporate events launching a new product. It doesn’t even need to be in-person. Promotional marketing for a digital service, for instance, may require a digital marketing strategy – a temporary free subscription, perhaps.
There are broadly seven major types of promotions:

  • Advertising. Everyone is familiar with traditional adverts on the radio, TV, or in print. Contemporary advertising has morphed, however. Social media, for example, is all about going viral and generating hype. And nothing does that better than in-person events.
  • Direct selling. Cut out the middleman with direct selling. Once done via mail or phone, newer techniques rely on group-based sales meetings or email marketing campaigns to promote a product or brand launch.
  • Sales promotion. It involves the use of media and non-media communications to create a buzz during a specific period. It could be for a product launch or to boost sales. Examples include content or raffles, seasonal price discounts, or discounted subscription fees.
  • Public relations. You don’t need to abandon traditional promotional methods. Through trade shows or guest writing in a newspaper, you can promote your authority in the industry – and, by extension, generate interest in your product/service. Plus, it doesn’t feel like a hard sell to customers.
  • Product placement. Do you ever notice a product in a TV show or movie? That’s product placement. It’s like advertising, just a little more passive. It aims to create a discreet appearance of a product to increase sales. Think of James Bond’s cars and watches or a food product in your favourite sitcom.
  • Endorsement and sponsorship. Nothing brings attention faster than celebrities. Using an established brand (be it a company or celebrity), you can boost your profile, create high-interest events, and raise brand awareness. It can be as simple as a written endorsement or a team-up with another brand.
  • Guerrilla marketing. As the name suggests, this isn’t your typical mainstream promotional campaign. Instead, it relies on contacting the public directly. How? By building a grassroots momentum for your product. In the age of social media, guerrilla marketing campaigns can use outdoor events and sales promotions to get customers talking about your product. The ultimate aim is a viral moment.

Promotional companies focus exclusively on raising your brand’s profile. Unlike other marketing agencies that may focus on advertising, promotional companies understand the only way to tempt your customer is with an event to remember. It could be a brand activation, an in-store launch, or an experiential marketing event designed to get your customers talking.


It’s easy to get confused. Promotional companies are a part of marketing. They’re one of the 4Ps – product, price, place, and promotion. They understand that you can get everything else right, but unless your customers know about your product, it doesn’t matter.


With the South African consumer market more competitive than ever, you need a results-driven service to promote your brand. You need to create a memorable brand image – and there’s no better way than with a promotional event that WOWs.